AdBrite announces appointment of Jim Benton to VP of sales

San Francisco, CA.- AdBrite, the Internet's Ad Marketplace, has announced the appointment of Jim Benton to Vice President of Sales. Mr. Benton previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite.

At AdBrite, Mr. Benton is responsible for further developing the advertising sales team, growing the advertising base to AdBrite's network of sites, and managing trade show efforts. Mr. Benton, who is passionate about continuing to provide innovation in the interactive media space, brings a strong media background to AdBrite and shares its can-do product approach.

During Mr. Benton's five years at IAC/InterActiveCorp, he served as the Senior Director of Sales, where he was responsible for Partner Marketing across the entire network of IAC sites. Mr. Benton also held the positions of Director of Sales Development for Ticketmaster Media Group within IAC and Director of Ad Programs for Evite.

There he launched Evite's first advertising program, developed successful guerilla marketing efforts in major metropolitan areas, and designed and implemented several new proposal tools, which resulted in increased sales productivity and revenues. Mr. Benton began his career at AT&T Growth Markets where he won several notable awards, including Highest Electronic Commerce Sales Award and The Gold Club Award, which is the second highest honor at AT&T.

"Jim is our secret weapon," said Philip J. Kaplan, founder and CEO of AdBrite. "Where I've made waves as an independent web publisher, Jim is a recognized leader in the world of major publishers and advertisers. Though now that I think of it, I guess he's not such a secret anymore, with us putting out this press release and all. Nevertheless, Jim is incredibly sharp, knowledgeable, and it's an honor to work with him. He's also a snappy dresser and gets to work on time - a good role model for me."

A native of California, Mr. Benton holds a Bachelor of Science in Commerce from Santa Clara University.

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