Landing Page Tips

- Ideally you want your landing page to be short and sweet - the purchase or signup form simple and clear to the visitor.

- Have your ad copy match the ad copy on the landing page.

-  Above the Fold.  Don't make the visitor work too much.  Don't make them scroll down the page.

- Lead the Eye.  Place the important content or signup form in the center of the page.

- Test, Test, and Test some more.

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