AdBrite vs Adsense

According to AdBrite's CEO, Philip "Pud" Kaplan, AdBrite wants to be the Internets marketplace for ads, the first and last place you go to promote you business online. But when you cut through the hype you find that AdBrite is remarkably similar to Google's AdSense. Both display text adverts on your page (AdBrite also displays banners), but there is a large difference in the openess between the two.

To begin with AdBrites allows you to sell your own adds, so a user can buy an ad you on your site with AdBrite taking 25% commission. Google on the other hand doesnt, it sells its own inventory. More to the point Google doesnt ever reveal its commission, since both buyers and sellers are forbidden from revealing the true cost.

If you have a well established site with a loyal advertising population, then AdBrite is probably best for you. However, if you're just starting out then Google AdSense is the easiest to make work and start the pennys flowing in.

back to top >>